This is the logo that I have designed for my video production company called Videsse. Videsse is a company that I started back in high school. It is a video production company that produces short videos for local businesses. This logo is important because every business needs a logo.

I chose a simple minimalistic design for my logo. I wanted a camera because I think it easily gets the point across of what I do. Then I added the name of my business because I think for what I do it makes sense to have that in the logo. The background is a light gradient that is easy on the eyes.

To come up with the design I first looked at other video production businesses and tried to mimic theres. I liked “Mighty Medias” logo. It was simplistic just like mine. After I had the general idea I came up with a sketch that I liked and then implemented it into the actual logo. I tried to make my logo original but also made it stay in line with the industry standard.

Illustrator was hard to get the hang of so designing the actual camera was a tough process but it ended up looking good. I found a clip art image of a camera that I liked and tried to build it in illustrator. After that I watched several tutorials on how to add gradients, drop shadows and other effects similar to that.

All of the Assets were made in program by me. The font I used was the font that we were required to download for the varsity lettering illustrator tutorial. All of the challenges I had I overcame by looking at tutorials online.

The logo itself has a gradient inside the letters. I also added a line through the text because I thought it looked better with it. The drop shadows I thought added some more depth to the image. I added the oval around the image to make the logo feel more contained.

Overall I am happy with how the logo turned out.