This is my logo for a video production company called videsse. Videsse specializes in commercial video production – hence the camera in the logo.

This logo was difficult to make because I struggle with Illustrator. The program is a little confusing to me so it takes me a little while to get the hang of it.

The camera on the left was made by just finding a camera that I thought looked cool online and then mimicking it in Illustrator. I used a combo of shapes and lines to create the look of the camera.

The two gray lines coming off of it are there to make it look as if it is shooting video. They also serve to help the viewer understand what is creating the shadow for the letters of Videsse.

I chose a cursive font because I thought it looked cool. But also I like how all the letters are connected. i think it makes the viewing of the image more fluid.

As this is just a draft I will have some upgrades to do. Currently I do not know how I will be altering it for the final version but i’m sure that classmate feedback will help me pinpoint what needs to be changed.

I forgot to mention the background. For the background I used a radial gradient from light gray too white to give it a semi three dimensional look. Pairing that with the slight under-shadow that the camera graphic gives off creates an interesting dynamic throughout the whole piece.

What Videsse is is it’s the name of the company I created for a business plan competition. It was a cool experience but I think it would ad to the legitimacy if I had a logo to go along with it. So that is what I am doing!